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Privacy Policy

We are delighted to welcome you to the KRONEN GmbH website. When it comes to using our website, we place high value on data protection and data security. We therefore treat your personal data as confidential in accordance with the statutory data protection regulations and based on this Privacy Policy. You can find the legal foundations for data privacy in the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG) in particular. In the following Privacy Policy, we would like to inform you about which of your personal data are recorded when you use our website and for what purposes they are used.

Section 1 – Area of Application

This Privacy Policy refers to the KRONEN GmbH website, which can be accessed via the domain www.kronen.eu (hereinafter referred to as “our website”).

Section 2 – Controller

The controller responsible for data processing is:

KRONEN GmbH
Römerstrasse 2a
77694 Kehl-Goldscheuer
Germany
Telephone: +49 7854 96460
E-mail: info@kronen.eu

Section 3 – Data Protection Officer

We have appointed a company Data Protection Officer, who can be contacted at:

KRONEN GmbH
Data Protection Officer (Datenschutzbeauftragter)
Römerstrasse 2a
77694 Kehl-Goldscheuer
Germany
Telephone: +49 7854 96460
E-mail: dsb@kronen.eu

Section 4 – Personal Data

When you visit this website, different personal data is processed depending on the type and scope of use. Personal data are information that refers to an identified or identifiable natural person (hereinafter referred to as the “data subject”). A natural person is deemed to be identifiable when he/she can be directly or indirectly (e.g. by means of reference to an online identifier) identified. Personal data include information such as a person’s name, address, telephone number, and date of birth.

Section 5 – Purpose of and Legal Bases for Data Processing

1. Accessing and visiting our website – server log files

Type and scope of data processing

For the purpose of the technical provision of the website, we need to process certain information that is automatically transmitted by your browser so that our website can be displayed in your browser and you can use the website. This information is recorded automatically every time you access our website and automatically stored in so-called server log files. The following information is collected:

  • Browser type and browser version
  • Operating system used
  • Web page from which you visit our website (referrer URL)
  • Host name of the computer accessing our website
  • Time and date of access
  • IP address of the computer requesting access

The storage of the access data listed above is required for technical reasons to provide a fully-functioning website and ensure system security. This also applies to the storage of your IP address, which is a necessary step and can, at least theoretically, be attributed to you if other conditions are fulfilled. Beyond the purposes specified above, we use server log files solely for the needs-based design and optimization of our website for purely statistical purposes and without drawing any conclusions as to your identity. These data are not combined with other data sources and are not evaluated for marketing purposes.

Duration of storage

The access data collected within the framework of use of this website are only stored for the period in which these data are required to achieve the specified purposes. Your IP address will be saved on our web server for a maximum of 31 days for IT security purposes.

Legal basis

If you visit our website to find out about or use our products and services, your access data is temporarily stored and processed on the basis of Article 6 paragraph 1 sentence 1 lit. b GDPR, which permits the processing of data for the performance of a contract or for taking steps prior to entering into a contract. Furthermore, Article 6 paragraph 1 sentence 1 lit. f GDPR currently also serves as a legal basis for the temporary storage of technical access data. Our legitimate interest within this context is to be able to provide you with a technically functioning website with a user-friendly design and to guarantee the security of our systems.

2. Contact form

Type and scope of data processing

If you use the contact form to send us an inquiry, we will save and accordingly further process your message/comment, including the contact details provided, to process and respond to your inquiry and in case any subsequent questions arise. We do not disclose these data to third parties unless this is required within the scope of processing and answering your contact request or you have granted us consent accordingly.

Duration of storage

The data you enter in the contact form remain at our company until the purpose for the data storage/processing no longer applies (e.g. after your inquiry has been fully processed). Mandatory legal provisions, especially retention periods, remain unaffected.

Legal basis

One of the legal bases for this processing is the consent you expressly grant when you enter your contact details on the contact form, pursuant to Article 6 paragraph 1 lit. a GDPR. This consent can be withdrawn at any time. If you contact us within the scope of an existing contractual relationship or in advance to request information on any of our services, the data and information that you provide will be processed for the purpose of processing and answering your contact request pursuant to Article 6 paragraph 1 sentence 1 lit. b GDPR. In other cases, the data and information will be processed so that we can properly respond to customer/contract requests to protect our legitimate interests pursuant to Article 6 paragraph 1 sentence 1 lit. f.

3. Newsletter

Type and scope of data processing

When you sign up to receive our newsletter, we use your e-mail address for advertising purposes, especially to inform you about products in our range. For statistical purposes, we can evaluate which links in our newsletter are clicked on. We are not, however, able to identify which concrete person clicked on a link.

Duration of storage

Your personal data, or at least your e-mail address, will be stored by our newsletter provider UST GmbH, which we have contracted as a data processor and which has data processing locations in Germany and the EU, throughout the duration of your newsletter subscription. When you cancel your subscription, your personal data will be removed from the mailing system immediately.

Legal basis

The legal basis for this processing is the consent you expressly grant when you sign up to receive the newsletter, pursuant to Article 6 paragraph 1 lit. a GDPR. This consent can be withdrawn at any time; a corresponding link can be found in each newsletter. You can also contact us via the contact details provided above.

When you cancel your newsletter subscription, your e-mail address may be saved on a blacklist by our company or UST GmbH to prevent further use of your e-mail address. E-mail addresses on the blacklist are saved for an unlimited period for this purpose alone and are not merged with any other data. The blacklisting serves both your interest and our legitimate interest in complying with the statutory regulations for newsletter mailings (legitimate interest as defined by Article 6 paragraph 1 lit. f GDPR). You can object to your e-mail address being saved on a blacklist at any time if your interests outweigh our legitimate interest.

4. Use of cookies and corresponding functions/technologies

We use cookies for some of the functions on our website. Cookies are small files that we send to and store on the browser of your device when you visit our website. A cookie is allocated a characteristic string that enables your browser to be clearly identified next time you visit the website. Cookies do not cause any damage to your computer and do not contain any viruses. We use cookies to make our website more user-friendly, efficient and secure and to facilitate the provision of specific functions.

Most of the cookies used on our website are so-called “session cookies”, which are automatically deleted at the end of your visit or your browser session (so-called “transient cookies”). Other cookies remain stored on your device for a specified period or until you delete them (so-called persistent cookies). These cookies enable us to identify your browser the next time you visit our website. We will be happy to provide further information on the functional cookies used on written request. To submit your request, please use the contact addresses specified above.

You can change your browser settings so that you are informed as soon as cookies are installed on your computer and to only allow cookies in individual cases, to deactivate the acceptance of cookies in specific cases or in general and to activate the automatic deletion of cookies when you close your browser. You can regularly read how to deactivate cookies by using the “Help” function of your web browser. When you deactivate cookies, this may limit the functions and/or full availability of this website. For more detailed cookie-specific setting and deactivation options, please additionally read the following individual explanations of the cookies concretely used within the scope of a visit to our website and their corresponding functions/technologies.

Some of the cookies we use on our website come from third parties that help us analyze the effect of our website content and the interests of our visitors, measure the impact and performance of our website or publish needs-based advertising and other content on our or other websites. Within the scope of our website, we use both first-party cookies (only visible from the domain you are currently visiting) and third-party cookies (visible across domains and regularly used by third parties).

Cookie-based data processing is carried out based on your granted consent to protect our legitimate interests pursuant to Article 6 paragraph 1 sentence 1 lit. a GDPR (legal basis) or based on Article 6 paragraph 1 sentence 1 lit. f GDPR (legal basis). Our legitimate interests within this context particularly include being able to provide you with a website with a technically optimized, user-friendly, and needs-based design and guarantee the security of our systems. You can withdraw any consent that you have granted at any time, for example by correspondingly deactivating the cookie-based tools/plug-ins that are listed individually in the following overview. You can additionally use corresponding settings to object to processing based on legitimate interests.

Our website uses various cookies within the scope of cookies-based tools/plug-ins. The type and function of these cookies are described in more detail below.

a) Google Analytics

Type and scope of data processing

This website uses the functions of Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses so-called “cookies”, text files that are saved on your computer and enable the analysis of your use of the website. These cookies are from Google itself (Google Analytics cookies) and so-called third-provider cookies (Double Click cookies). The information on your use of this website (for example the time, location, and frequency of your visit to the website, including your IP address) generated by the cookie is transmitted to and stored on a server belonging to Google LLC (600 Amphitheatre Parkway, Mountain View, CA 94043, USA) in the USA: Where necessary, Google will also transfer this information to third parties insofar as this is required by law or insofar as Google commissions third parties to process the information. Google Ireland Limited and Google LLC are hereinafter referred to together as “Google”.

Google Analytics uses cookies (first-party cookies) that enable an analysis of how you use the website. However, this does not mean that we are able to directly identify you based on this information. Google uses the information generated by the cookies on our behalf to evaluate the use of the website, to compile reports on website activity and to provide us with further services connected to the use of the website and the Internet. This enables us to improve the quality of our website and its content. Statistical analyses provide us with information on how our website is used so that we can constantly optimize our services.

Within the scope of use of Google Analytics, personal data may be transmitted to countries outside the EU/EEA especially to the USA. To guarantee appropriate protection of your personal data in the case that personal data are transmitted to so-called third countries, we have concluded so-called standard contractual clauses with Google. We also remain in constant contact with Google Analytics to ensure the protection of your personal data with any additional measures that may be required.

Anonymization of IP addresses

We have activated the “IP address anonymization” function on this website. Google therefore abbreviates and anonymizes your IP address within member states of the European Union or in other contractual states of the Agreement on the European Economic Area before transmitting this information to the USA. Your full IP address is only transmitted to a Google server in the USA and abbreviated on this server in exceptional cases. According to Google, the IP address transmitted from your browser within the scope of Google Analytics will not be merged with other Google data concerning you. Please note that on this website, the code “gat._anonymizeIp();” has been added to Google Analytics to guarantee the anonymized collection of IP addresses (so-called IP masking).

Browser plug-in

You can prevent the storage of Google Analytics cookies by using a corresponding setting in your browser software (see above). You can also prevent the collection of the data generated by the cookie with regard to your use of the website (including your IP address) for Google and the processing of these data by Google by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Right to object to the recording of data

You can alternatively prevent the collection of your data by Google Analytics, especially on mobile devices, by clicking on the following link.

Deactivate Google Analytics with a browser plug-in

You can prevent the storage of Google Analytics cookies by using a corresponding setting in your browser software (see above). You can also prevent the collection of the data generated by the cookie with regard to your use of the website (including your IP address) for Google and the processing of these data by Google by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

The following specific tracking cookies are used by Google Analytics: __utmz, __utma, __utmb, __utmc, and __utmt.

You can find more information on how user data are handled by Google Analytics and the applicable security and data protection policies and setting and objection options in Google’s Privacy Policy, which can be accessed via the following link: https://support.google.com/analytics/answer/6004245?hl=en.

Duration of storage

The data are stored in Google Analytics for 26 months. The cookies used by Google Analytics are valid for up to two years.

Legal basis

The legal basis for the use of Google Analytics is your expressly granted consent pursuant to Article 6 paragraph 1 sentence 1 lit. a GDPR. You can withdraw this consent with future effect at any time by deactivating the cookies in your browser settings.

You can grant us your consent voluntarily when you access our website by clicking on the corresponding button in the “cookie banner”.

b) YouTube

Type and scope of data processing

Our website uses plug-ins from the video platform YouTube to embed videos and enable them to be played directly on our website. The operator of the video platform is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter referred to as “YouTube”). YouTube is a company of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”).

The YouTube videos are embedded in so-called “extended data protection mode”, which, according to the provider, means that user details are only saved when videos are played. The transmission of data to YouTube partners, however, is not necessarily excluded in extended data protection mode. Regardless of whether you watch a video or not, YouTube therefore establishes a connection with the Google DoubleClick network.

When you activate videos embedded on our website, a connection is established with the YouTube servers, and a data transfer begins. We have no influence on the scope and content of the data transmitted to YouTube and possible further YouTube partners when the plug-in is activated. The YouTube server receives information such as details of which of our web pages you have visited. According to information from YouTube, this information is used for purposes such as recording video statistics, improving user-friendliness, and preventing misuse and abuse. YouTube uses cookies to gather information on user behavior. These cookies remain on your device until you delete them. You can use the corresponding setting in your browser software to prevent YouTube from storing cookies (see above).

If you are logged in to your YouTube account, you allow YouTube to directly allocate your surfing behavior to your personal profile. You can prevent this by logging out of your YouTube account before activating the “play” button.

We use YouTube in the interest of presenting our website in an appealing manner. This represents a legitimate interest as defined in Article 6 paragraph 1 sentence 1 lit. f GDPR.

You can find more information on how YouTube handles user data in YouTube’s Privacy Policy at: https://www.google.de/intl/en/policies/privacy.

Section 6 – Other Processing Purposes

1. Compliance with statutory regulations

We additionally process your personal data to fulfill other statutory obligations that may apply to us in connection with our business activities. Such obligations include periods of retention pursuant to trade, commercial, or fiscal law in particular. When processing your personal data for these reasons, we do so to comply with a legal obligation to which we are subject pursuant to Article 6 paragraph 1 sentence 1 lit. c. GDPR (legal basis).

2. Assertion of legal rights

We also process your personal data to effectively assert our rights and enforce legal claims, as well as to be able to defend ourselves against legal claims. Finally, we process your personal data insofar as we are required to do so to defend ourselves against or prosecute criminal offenses. Within this context, we process your personal data to protect our legitimate interests pursuant to Article 6 paragraph 1 sentence 1 lit. f GDPR (legal basis) insofar as we enforce legal claims, defend ourselves in legal disputes, or prevent or clear up criminal offenses (legitimate interest).

3. Consent

If you have granted us your consent to process your personal data for specific purposes (e.g. to send you information material and offers), this processing is deemed lawful based on your consent. Granted consent can be withdrawn at any time. This also applies to the withdrawal of declarations of consent issued to us before the GDPR came into effect, namely before May 25, 2018. Please note that the withdrawal of consent applies with future effect and does not concern processing carried out prior to the withdrawal.

Section 7 – Data Recipients

Within our company, access to your data is provided to the individuals and departments who/that require your data to fulfill our contractual and statutory obligations. Service providers and agents used by our company (e.g. technical service providers, shipping companies, and waste management companies) may receive data for these purposes. When passing on your personal data to these recipients, we limit the data provided to the necessary details in consideration of provisions of data protection law. Some of the recipients receive your personal data as data processors and are therefore strictly bound to our instructions when handling your personal data. Some of the recipients act independently with their own responsibility under data protection law and are also obliged to comply with the requirements of the GDPR and other provisions of data protection law.

Finally, we transfer personal data to our advisers in case of legal or fiscal affairs in individual cases. These recipients are obliged to ensure confidentiality and secrecy to a special extent given their professional legal status.

Section 8 – Transfer of Data to Third Countries

Within the scope of the use of the tools specified above, for example those from Google, we may transfer your IP address to third countries (see above for more information). In all other cases, we do not transmit your personal data to countries outside the EU or EEA or international organizations unless expressly specified otherwise in this Privacy Policy or unless you have granted us your consent to do so on our website.

Section 9 – Duration of Data Storage

We initially process and store your personal data for a duration in which they are required to be stored for the respective intended use (see above for details of the individual processing purposes). This may also include the time required to initially approach a contract (pre-contractual legal relationship) and execute a contract. On this basis, personal data are erased on a regular basis within the scope of fulfilling our contractual and/or statutory obligations unless the personal data need to be further processed for a limited amount of time for the following purposes:

  • To fulfill statutory obligations to retain data, for example those arising from Sections 238 and 257 paragraph 4 of the German Commercial Code (HGB) and Section 147 paragraphs 3 and 4 of the German Fiscal Code (AO). The periods of retention or documentation stipulated in these provisions are up to ten years.
  • To preserve evidence in consideration of the statutes of limitations. In accordance with Sections 194 ff. of the German Civil Code (BGB), these statutes of limitations can be up to 30 years, although the regular statute of limitations is three years.

Section 10 – Data Security

We use suitable technical and organizational measures to protect personal data in order to guarantee an appropriate level of protection and to preserve the personal rights of the data subject. The measures taken serve to avoid unauthorized access to the technical systems used by our company and to protect personal data against unauthorized disclosure to third parties. For security reasons and to protect the transfer of confidential content, for example that of contact inquiries that you send us as the operator of the website, this website uses SSL or TLS encryption in particular. An encrypted connection is indicated by a change from “http://” to “https://” in the browser address bar and a padlock symbol in your browser bar. When the SSL or TLS encryption is activated, the data you send to us cannot be accessed or read by third parties. Nonetheless, please be aware that data transfers on the Internet (e.g. via e-mail communication) may reveal security vulnerabilities. Complete protection of data against being accessed by third parties is therefore not possible.

Section 11 – Links (Hyperlinks) to Third-Party Websites

Our website contains links (so-called hyperlinks) to third-party websites (e.g. another company’s website), which redirect you to the linked website. One way to recognize that you have been redirected via a link is a change in the URL (Uniform Resource Locator) in your browser. We have no influence on and take no responsibility for how your personal data are handled on a linked website. To find out more about how your personal data are handled on linked websites, please search for information on the website of the third-party company concerned.

Section 12 – Your Rights as the Data Subject

As the data subject whose personal data are processed by our company, you are entitled to the following rights:

1. Right of access

You have the right to access information on your personal data that are processed by us within the scope of Article 15 GDPR. You can obtain access to the following information in particular: the purposes of the processing, the category of the personal data; the categories of recipients to whom the personal data have been or will be disclosed; the envisaged period for which the personal data will be stored; the existence of a right to rectification, erasure, restriction of processing, or objection; the existence of a right to lodge a complaint; the origin of your data if they were not collected by us; the existence of automated decision-making, including profiling and, where applicable, meaningful information concerning specific details. The limitations specified in Section 34 BDSG apply.

2. Right to rectification

If the details concerning you do not or no longer apply, you can obtain from us the rectification of inaccurate data or the completion of personal data concerning you that we have saved in accordance with Article 16 GDPR.

3. Right to erasure

You have the right to obtain from us the erasure of data concerning you stored by us in accordance with Article 17 GDPR if the processing of these data is not required for exercising the right of freedom of expression and information, to comply with a legal obligation, for reasons of public interest or for the establishment, exercise, or defense of legal claims. The limitations specified in Section 35 BDSG also apply.

4. Right to restriction of processing

Within the scope of the provisions of Article 18 GDPR, you have the right to obtain from us restriction of processing of the data concerning you if you contest the accuracy of the data, the processing is unlawful, or we no longer need the data but you reject their erasure because you require them for the establishment, exercise, or defense of legal claims. You are also entitled to the right specified in Article 18 GDPR if you have objected to the processing pursuant to Article 21 GDPR.

5. Right to data portability

In accordance with Article 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to have these data transmitted to another controller.

6. Right to withdraw your consent under data protection law

In accordance with Article 7 paragraph 3 GDPR, you have the right to withdraw your consent under data protection law at any time. Please note that the withdrawal of consent applies with future effect only. The withdrawal of consent will not affect the lawfulness of the processing that has occurred based on the consent granted until this consent is withdrawn.

7. Information on your right to object pursuant to Article 21 GDPR

You have the right to object to the processing of data based on Article 6 paragraph 1 sentence 1 lit. f GDPR (data processing on the basis of an assessment of interests) or Article 6 paragraph 1 sentence 1 lit. e GDPR (data processing in the public interest) on grounds relating to your particular situation. If you object to the processing, we will no longer process your personal data unless we can provide evidence of compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms or the processing is required to assert, exercise, or defend legal claims. If we receive an objection to any direct marketing measures, we will immediately consider it without assessing the existing interests again. The objection notification can be submitted informally and should be addressed to the contact addresses specified above.

8. The right to lodge a complaint with a supervisory authority

If you believe that the processing of the personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority in accordance with Article 77 GDPR. You can normally contact the supervisory authority of your usual place of residence, your place of work, or our company headquarters to lodge a complaint. You can find a list of the supervisory authorities for data protection and their contact details via the following link: https://www.bfdi.bund.de/EN/Service/Anschriften/Laender/Laender-node.html.

9. Other issues

If you have any other questions or issues concerning data protection, our Data Protection Officer will be happy to help. If you have any inquiries concerning the enforcement of the rights to which you are entitled, please contact us via the contact details listed above.

Section 13 – Obligation to Provide Information

In principle, you are not obliged to share your personal data with our company. If you do, however, choose not to share your personal data, will we be unable to enable you to view our website without any limitations or to respond to any inquiries. Personal data that we do not imperatively require for the processing purposes specified above are marked as voluntary details accordingly.

Section 14 – Automated Decision-Making / Profiling

We do not use any automated decision-making or profiling (an automated analysis of your personal circumstances).

Section 15 – Updates and Amendments to this Privacy Policy

This Privacy Policy is currently valid and was last updated on: July 19, 2022.

Due to the further development of our website and services provided via our website or as a result of amended legal or official requirements, it may become necessary for us to amend this Privacy Policy from time to time.