Given the strongly growing demand for cut, ready-to-eat salads in Mexican supermarkets, a salad wholesaler recently decided to join the fresh-cut sector. This was certainly a successful decision: even before going into operation, its new processing line already had plenty to do for several weeks thanks to the multitude of orders already received. The line is now up and running and is able to reliably process up to 700 kilograms of lettuce leaves per hour. Planning for an extension is already underway.
The company, which is based in the Queretaro region, is a major salad supplier for many large supermarkets throughout Mexico. Up until now, the customer focused on trading, meaning that its only processing activities involved packaging entire heads of lettuce to be sold in supermarkets. As the demand for ready-to-eat, namely cut and washed, salads, continued to grow over the past few years, the company decided to establish/set up its own sales processing department. During the entire planning process, the customer was supported by KRONEN’s Export Manager, Juan Lindmayer, and José Antonio Martinez, Sales Manager of the KRONEN representation ISP Latinoamérica, with his team.