18.06.2025 - News article

Successful Kick-off: Urschel Sales Training Focused on KRONEN Machines in Chesterton, USA

A three-day sales training marks the beginning of the partnership between KRONEN and Urschel Laboratories Inc. As the new sales partner, Urschel will take over the distribution of KRONEN machines in the USA and Mexico. The collaboration is currently being launched at Urschel's headquarters in Chesterton, Indiana, with an intensive training program for the sales teams from both countries.

At the heart of the training is an in-depth introduction to KRONEN’s innovative machines and solutions. In addition to presentations, the focus is on practical, hands-on demonstrations: in Urschel’s test labs, participants experience firsthand the applications and functionality of various KRONEN machines.

The event is not only about transferring knowledge – it also fosters personal exchange and networking between the sales teams. The goal is to establish a solid foundation for a successful and long-term cooperation.

The KRONEN team – comprising Stefan Köbel, Export Area Manager for the US market, Managing Directors Johannes Günther and Eric Lefebvre, and Alejandro Nowak, Customer Service & Technician for KRONEN in Latin America – is on site to share its in-depth expertise. In addition, three members of the former KRONEN representation in the USA – Geoffrey Norton, Angel Pabon, and Kiley McCown – are also participating in the training and sharing their knowledge with their new colleagues.

Already the first day of training has been rated as highly successful by all participants – a promising start to this new partnership.