05.06.2024 - News article

A major order for the Al Hatab Bakery in Saudi Arabia

A customer visits Kehl to approve newly purchased lines 

Acceptance of the processing lines by Al Hatab Bakery

After purchasing two processing lines for lettuce and vegetables and various stand-alone machines from KRONEN, representatives from the​​​​​​​ Al Hatab Bakery recently visited the KRONEN headquarters in Kehl, Germany, to view and approve the new equipment for their company. Over two days, the lines and machines were tested with various products before being loaded for transport to Saudi Arabia just four days later. 

The KRONEN team performed the tests and acceptance procedures for the machines and lines together with the customer at its facility in Kehl. The three visiting employees from the Al Hatab Bakery, which runs several bakery locations in Saudi Arabia and is part of the Al Daajan Holding , which is also responsible for a confectionery manufacturer and a number of shopping malls, were extremely pleased with the lines and machines as well as the processing quality achieved in the product tests. The customer provided positive feedback on the professional production processes and the high quality of the machines in particular: “We are delighted that we chose KRONEN as our partner. We really appreciate all the care and support and are pleased and honored to work with KRONEN,” stated Abdullah Khan from Al Hatab Bakery.

Just four days later, the lines were dismantled and the machines were prepared for transport and loaded into containers before setting off on their journey to the Sudair Industrial & Business City. In the future, the company plans to use the potato and carrot processing line, the salad and vegetable processing line and the multitude of stand-alone machines such as the PDS4L pepper coring and dividing machine, the KUJ-V cutting machine and the GS 10-2 belt cutting machineto process large quantities of fruit, vegetables and salad leaves in its completely newly built production facility. The freshly processed ingredients will then be delivered to the bakery’s various locations to guarantee that all end products are of a consistently high quality. 

The Al Daajan Holding has already upheld these high quality standards for more than 40 years and is now ready to achieve further growth with its modern, state-of-the-art production facility for efficient, safe and hygienic food processing.